Prospects and Leads

If you are evaluating a career move into the world of industrial sales it is always important to evaluate the available prospects and leads in your territory. More than likely any company you consider will have an existing customer database, an existing prospect lead list and some type of process for lead generation or customer potential.

What are the types of prospects for industrial sales?

The type of prospects you will encounter when pursuing industrial sales depends on the manufacturer(s) and product(s) you represent. A salesman that represents a specific machinery product will have a much narrower customer database and will have a limited pool of potential prospects.

A salesman that represents a series of manufacturers and/or a series of product lines will have a much broader customer database and will have access to a wider array of opportunities for identifying and developing customer prospects.

What is the best way to generate leads in industrial sales?

The best way to generate leads in any business is by having good products and services and then getting referrals from satisfied customers. A referral is by far the most effective way to get new customers.

Each company, position, or product line is going to have differing mechanisms for generating appropriate leads. It is important to do a little research in order to understand those mechanisms. Then, based on that understanding, develop a personal strategy for getting your leads. Tweak that strategy based on new information and experience.

Industial Supplies - Industrial Sales>

Every Hi-Line representative manages a territory, similar to a route sales position, where quality industrial supplies are delivered directly to the customer's bins.

If you enjoy the industrial community, working with people, and being your own boss, then contact Hi-Line at industrialsales@hi-line.com for a rewarding career in industrial sales.